Let The Weather Control Your Advertising

Weather Underground has extensive targeting capabilities to fulfill all of your client's advertising needs.

	Advanced Online Advertising Solutions

Founded in 1995 as the Web's first online weather service, Weather Underground has grown into the most comprehensive, user friendly weather site on the Web today. As well as offering traditional demographic and socioeconomic targeting tools, Weather Underground provides advertisers with unique targeting opportunities based on our detailed weather information, delivering target-driven content to a loyal, affluent user base.

User Profile (Nielsen@plan, February 2008)

Subcategory:	Name:	Online 18+:	wunderground.com:	Index:	US pop Index:
Gender	Male	42.8%	54.8%	128	110
Gender	Female	57.2%	45.2%	79	90
Household Income	$150 K+	9.6%	11.2%	117	138
Household Income	$100 K+	25.3%	31.1%	123	148
Household Income	$75 K+	43.7%	51.9%	119	143
Occupation	Professional / Management	33.1%	42.7%	129	160
Standard Education	Post Graduate	22.8%	31.1%	136	182
Type of Residence	Own Single Family Home	71.8%	79.9%	111	130

Traffic Statistics: Monthly Page Views: 160.9 million * US Monthly Unique Users: 11.1 million Worldwide Unique Users: 15.4 million Average page views per visit: 3.02 Average visit per unique: 2.87 * Internal logs, Feb 2008 ** Quantcast, Feb 2008	Target on Weather Underground by: Weather Conditions Zip Code, City, State, Region, DMA, Country and IP Demographics: We can reach 65 segments, 12 life mode summary groups , 11 urbanization summary groups, 20 areas of user interest Time of Day / Day of Week 76 languages
Travelers: Target users who run searches for weather conditions out-of-state or abroad. 69.5% of our user have shopped online for travel within the last 6 months. 50.3% have actually purchased travel online in the last 6 months - opposed to 39% for the general online population (Nielsen@plan, Jan 2008).	Target Driven Content: Target the content of your campaigns according to weather conditions - supply different creatives for different conditions. We can also deliver real-time weather data within your ad creative to engage your target audience.